And in order to get people talking about it, Rihanna also leaked some lingerie pics.
Rihanna was wearing a very sexy, and very revealing pink piece. And so far her fans – both male and female – seem to love it.
Rihanna launched Savage Fenty last year – and it’s been an immediate hit.
“I want to make people look and feel good, and have fun playing around with different styles,” Rihanna told the media when she first launched the line.
“It was important to me to push the boundaries, but also create a line that women can see themselves in,” adds the star.
Savage Fenty launched with a 90-piece collection – and it immediately sold out.
Her new Valentine’s Day selection is nearly sold out, and it launched less than 24 hours ago.
Besides offering a huge array of bras, panties, bodysuits and tiny babydoll dresses (all in sizes 32A to 44DD for bras and XS to 3X in undies!) Rihanna also created her own naughty V-Day “xcessories” — including fuzzy handcuffs, whips, heart-shaped pasties, lace garters and more.