Paul is constantly pushing his clothing line Maverick by Logan Paul in his vlogs, though, unfortunately for him, that name was already taken. Worse, the guys who got there first are absolutely furious at the YouTuber. The outrage caused by Paul’s Japan vlogs has had a devastating knock-on effect for the similarly named Maverick Apparel, who have seen their numbers plummet because people are a mistaking them for Paul’s shop.
“Maverick Apparel has noticed a rapid and significant decline in its sales, reputation, and goodwill of the Maverick Apparel brand as a direct result of your repulsive, abhorrent and mutton-headed conduct,” they said in a letter to Paul (via TeenVogue). “In choosing to promulgate yourself and your maw-wallop across social media and champion yourself as an object of ridicule, hatred, and contempt, you have simultaneously infected the good name of Maverick Apparel.”
The kids clothing company also said that Paul’s name is “synonymous with racist, anti-Asian, and homophobic sentiments, and most recently, a belligerent insensitivity to suicide.” According to TMZ, the boisterous 22-year-old has already cost the unlucky business as much as $4 million and the word is that they plan to take legal action if Paul doesn’t stop using the name.